"If you keep them excited to come into work," he says, "it will bring tremendous growth and revenue." He says that his team at Adobe has had a 40 percent growth rate because the "younger generation is excited about learning and enjoy feeling like they have an impact." A majority of millennials, 65 percent, say they'd rather work for an organization whose mission they believe in than a company that pays a lot.Ĭohen points to Silicon Valley's to President Trump's transgender military ban as well as the as examples of progressive thought in the tech space.ĭietrich doubles down on the importance of young professionals feeling that they are adding value to a company. Working in tech allows them to be on the cutting-edge of society and see their ideas come to fruition.Īlong the same lines, millennials are more likely to seek out companies with progressive management. Finally, millennials care about being challenged, impacting society and making a difference in the world, says Cohen.
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